Custom business systems
Quoting, scheduling, dispatch, billing — built around how the work already happens.
Taking on client work
Custom systems for companies that run on software without being in the software business — shaped around how the work already happens.
Practice
Off-the-shelf was a compromise you accepted on price. That reason is gone.
Quoting, scheduling, dispatch, billing — built around how the work already happens.
The work held together by spreadsheets and re-keying — automated, behind an interface people will actually use.
Models put to work inside a real process — reading, drafting, triage — with checks on whether they are getting it right.
Operational data pulled out of the tools it is trapped in and put where a decision can rest on it.
Portals, applications, and marketplaces your customers use directly.
Migrations off systems that cannot go offline, cannot be rewritten at once, and cannot stay as they are.
Ventures
Software we build, own, and operate — one industry at a time. The people who build them are the people who run them.
Construction
Lead generation built around how contractors actually win work, rather than a general-purpose CRM with an industry label applied to it.
How we work
You know how your business runs. We build the system it runs on — at our cost, paid once it works.
You work with the people building it. Nothing routes through an account manager, and nothing gets delegated to someone cheaper.
You are not being fitted to something we already sell. There is nothing here you need to buy.
No build fee. We earn once the system is running, so we only propose work we believe will pay for itself.
Questions
Two things. We build custom systems for a small number of clients — companies that run on software without building it themselves. And we build and own software products for specific industries, the first of which is a lead generation platform for construction.
Both are the same work. Owning products is how we stay honest about what it takes to ship one.
For most of the last two decades the honest answer was that you shouldn’t — custom software cost more than the compromise was worth, so you bought the nearest thing and changed how you worked to fit it.
That calculation has moved. A system that needed a team and a year now needs neither, which makes a great many things worth building that were not worth it before. If off-the-shelf genuinely fits, buy it. It fits less often than the pricing used to justify.
No — that is the normal case, and it is who this is built for.
You are the expert on how your business runs. Turning that into software is our side of it. You will not be asked to specify a system or choose between technologies, and nothing gets handed back that needs a technical hire to keep running.
Our own products are built one industry at a time, starting with construction. Client work is not restricted that way — most of what makes a project hard is the same whether you are pouring concrete, moving freight, or running clinics.
What matters more than the sector is whether the work has a shape we can learn quickly enough to build for it.
With a short, focused piece of work to learn how your operation runs, what it runs on today, and where the software gets in the way. It ends in a written assessment, which is yours whether or not we build anything together afterwards.
There is no build fee. We design and build the system at our own cost, then charge to run it — hosting and support, plus a fee set against what the system is worth to you once it is working.
You are not buying a piece of software. You are paying for the thing your business runs on, for as long as it is doing that job.
You stop paying. There is no build fee to recover and nothing to write off, because the cost of building it was ours to carry — if the system is not earning its keep, that is our problem before it is yours.
Your operating data is yours throughout.
The people building it. Nothing routes through a salesperson or an account manager, and there is no layer between the person you explain the business to and the person building the software. Taking on few projects at a time is what makes that possible.
Nothing, and it is not a sales call. If the work is not a fit, we will say so quickly and point you somewhere better.
Get in touch
We take on a few projects at a time. If it is not a fit, we will say so quickly.